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V6 Preview – Automated Split Testing
Maxemail has had a powerful A/B Split Testing function for many years, that allows you to easily test anything about your email campaigns, to random samples of your lists. We have now enhanced this to...
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Premier League table: of Email Marketing
To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League. Read on to see if your team are going to...
View ArticleFallacy of the Test Plan – Why email marketing test plans are nonsense
Why? It is only after you start testing that you identify what is and what is not worth testing, so trying to identify the things to test 6 months in advance is useless. In my decade of email marketing...
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Email of the Month: Setting the tone for healthy email marketing with The...
Following on from the first in this new series, I am pleased to present this month’s coveted email of the month award to this marketing email from the health and nutritional product retailer The Nutri...
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Emailcenter Win Travel Marketing Award
I am delighted to report that last night, we won the award for the ‘Best Use of Direct travel Marketing’ at The Travel Marketing Awards. This is the latest in a chain of awards we have won for the...
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